Greetings Fellow Humanoids of Surly,
As we’re all aware, the unwinding reality of the COVID-19 pandemic is creating uncertainty and instability for nearly everyone around the globe. We all face very serious and obvious concerns regarding our health and well-being, and many are also experiencing reverberating effects, including the loss of income and valuable support systems.
Facts are facts: We’re just a bike brand made up of people a lot like you. We’re not medical or disease experts, and we’re not writing you today to offer advice about how to protect your health or your community’s health. There are actual experts for that.
We are writing you today to ask that you not forget about your local bike shop during this time. You know, the shop down the street with those friendly faces you enjoy talking bikes with. The shop that organizes the Wednesday-night rides you look forward to each week. The bike shop where your neighbor from around the corner works to support their family. Like most small businesses, bike shops depend on their local community’s support to keep the shop lights on and food on their employees’ tables.
If you’re in a position to support your local bike shop, whether it’s a purchase large or small or a tune-up for the upcoming riding season, please consider doing so. Now more than ever, your help will make a difference.